Nikeground Project

早前提到 Retropod ，我想到的是另一項更"搞野"的計劃：Nikeground Project。

地點是維也納，時間是2003年，人物/機構是新媒體藝術組織0100101110101101.ORG以及當地的網絡文化機構Public Netbase。他/她們的計劃十分"搞野"，他/她們透過在維也納歷史悠久的廣場Karlsplatz建立資訊站(Infobox)以及網站 ，佯稱Nike公司要把Karlsplatz易名為Nikeplatz，並計劃於廣場中央翌立一個以Nike logo為本的巨型公共雕塑。

計劃曝光，引起各方激烈回響，奥大利的國家以及地方報刊，都不斷收到市民的信件與電郵。Nike公司與維也納市政府自然瞬迅作出澄清，與計劃劃清界線，而Nike更考慮在法律上作出追究。

這班人兄人姐如此勞師動眾作"秀"，倒也出師有名，0100101110101101.ORG指出：

"For this work, we wanted to use the entire city as a stage for a huge urban performance, a sort of theatre show for an unaware audience/cast. We wanted to produce a collective hallucination capable of altering people's perception of the city in this total, immersive way".

"The intention to discuss the function of public space has generated reflection as to how far transnationals should be allowed to dominate the semiotic systems of everyday life".

至於Public Netbase的總監Konrad Becker則指出：

"Our intention was to regard the city of Vienna as a stage for a complex modern work of art that generates different subjective interpretations using various channels of transmission. The project drew attention to important aspects such as the globalised dominance of economic interests over cultural symbols and gave rise to controversial perspectives and contentious interpretations.“

後 來真相大白，大家關心的倒是Nike會否真的為這個"搞野"的計劃拉下最後的大閘？ 0100101110101101.ORG的代言人Eva Mattes的回答十分醒目："Why should they? - - we produced the first Nike no-budget advertisement!".

我想這也是同類抗爭所無法回避的吊詭。